E-Commerce

Introduction

Online shoppers are increasingly concerned about the environmental impact of their purchases, and the e-commerce industry is a major opportunity for businesses to positively impact the environment. To stay ahead of the curve and meet changing consumer preferences, opt-in to make sustainability a priority.

Carbonlink's API makes it easy for e-commerce merchants and storeowners to offer carbon-neutral purchasing to their customers. Businesses can integrate Carbonlink's API into their online store and offer customers the ability to offset the emissions associated with their purchases and shipping.

In Application: E-commerce merchants can download Carbonlink’s app to enable automated and embedded climate action into their digital shopping experience:

Example: Green Goods is an online clothing retailer that is committed to sustainability. They want to offer their customers an outlet for voluntary sustainable practices so that their brand is synonymous with positive impact.

Solution: Green Goods integrates Carbonlink's API into its e-commerce platform. This allows their end customers to offset the carbon emissions associated with their purchases and shipping.

How it works: A customer adds items to their cart on Green Goods’ website. Then, they’re prompted to "swipe the toggle to opt-in for sustainable purchasing." If the customer opts in, Carbonlink calculates the carbon emissions associated with the purchase, shows the customer the cost to offset, and automatically offsets on their behalf by funding projects that remove atmospheric carbon.

Value Proposition

• 50% of Gen Zs and 46% of millennials say they and their colleagues are pressuring businesses to take action on climate change, which marks a slight increase from last year. (Deloitte 2023)

• 11% of consumers (An online survey of 8,000 adult consumers in the United States, Canada, the United Kingdom, Australia, and New Zealand) say they are willing to at the very least pay more for sustainable products and more than a quarter (26%) of consumers are willing to pay 40% or more. (Ecocart 2023)

• Once carbon credits were explained to them, 69% of the representative sample (503 US consumers) said that they would be likely or very likely to switch brands if it meant they could offset their carbon emissions (High willingness to switch categories include household goods, fashion/luxury items, and food/beverages). (Boston Consulting Group 2022)